Seeing that hard as it might be, but letting head out of your web-site designing choices and listening to the customer may actually be of advantage in the long run.
I know whatever you are saying, you’ve been in the internet designing organization long enough to recognise what works and wont doesn’t, what would my customer find out? Well following approaching website creation in the same manner, I have unfortunately got no other choice but for give in to my very best laid ideas and conform to the wants of my customers.
Building of good websites usually means which it has to be appealing to the eye, and being completely functioning designed for Search Engine rewards, but finally it must screen professionalism for the business depicted.
Making sure that you comply with W3C Standards (W3C Markup Approval Service) pertaining to both CODE and CSS validation is certainly paramount to good style and development (but not necessary for good Google PR, Let me discuss in later posts), so when designing we wish to use bottom part HTML format and CSS text typeface like Tahoma 11pt, to generate neat easy to read text and nice site image layouts.
I will list some cases of exactly where letting get has rewards for each involved and exactly how in some situations actually resulted in little or no website traffic for the internet site.
Case Study 1 ) Architectural Firm flash and font matters
Our client wanted the usage of Flash elements to display a variety of architecture images with a wonderful fade among images and changes to basic CSS Font used Tahoma 11pt font and replaced with Century Gothic 11pt, that is used in all their logos and architecture style work.
As a general rule would know sneaking in Flash data files into your web page results in W3C Validation undefined source failure, thus rendering the site Broken Markup. After explaining this, the customer thought the need to possess a graphical show style image far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and notion of their webpage to their clients was a lot more advantageous than complying together with the W3C.
In addition , they will wanted the Century Medieval font rather than Tahoma. Simply by design 100 years Gothic provides a much larger typeface height than Tahoma so when used improved the page height larger than when using Tahoma thus resulting in the site exhibiting with scroll bars when view within 1024 a 768 quality, where recently it fitted in the whole webpage perfectly.
Finally the customer achieved the desired impacts they needed and ultimately it is the customer who usually knows greatest.
Case Study 2 . Package supplier turns into boxed in
Our consumer had began a new organization supplying cardboard boxes boxes for the purpose of moving and packing. They wanted host21.ssl-gesichert.at a straightforward site with heavy graphic image factors and little if any text relating to the home page.
Trying to explain to the customer the role of text founded search engines effects and that having no understandable text over the home page will limit all their visibility, they will choose style over outcomes. Why you might ask would probably a company limit their probability of being found on search engines? Very well the question still burns with us too, but as mentioned previously the customer definitely knows best and the decision was only theirs to produce.
Their beliefs was basic, their website was merely to be used as a reference guide rather than the source more business, as their marketing strategies will be enough to garner frequent business.
Even today I even now wonder for what reason they limited their marketability and in particular the website which is always online and can be searched always of the day.
Consequently in summary the best laid plans of rodents and guys (well in this case web designers) can be a utter waste of good management for the reason that what I possess stated most along the fact that customer definitely knows greatest and eventually they are the ones paying for your service and so sometimes it’s best to put together your weapons and acknowledge defeat.