While hard as it may be, although letting head out of your site designing ideas and playing the customer could possibly be of advantage in the long run.
I know everything you are saying, you’ve been in the web designing organization long enough to grasp what works and will not doesn’t, what would my own customer know? Well following approaching webdesign in the same manner, I’ve unfortunately possessed no other choice but for give in to my ideal laid strategies and abide by the likes of my own customers.
Construction of good websites usually means that this has to be attractive to the eye, and also being fully functioning intended for Search Engine benefits, but ultimately it must display professionalism for the purpose of the business manifested.
Making sure that you comply with W3C Standards (W3C Markup Affirmation Service) meant for both HTML CODE and CSS validation is usually paramount to good design and style and encoding (but not essential for good Yahoo PR, Let me discuss in later posts), so when designing we choose to use basic HTML formatting and CSS text typeface like Tahoma 11pt, to make neat readable text and nice page image designs.
I will list some cases of exactly where letting visit has benefits for both parties involved and how in some situations actually lead to little or no website traffic for your website.
Case Study 1 . Architectural Organization flash and font is important
Our consumer wanted the use of Flash components to display a lot of architecture photos with a nice fade between images and changes to initial CSS Typeface used Tahoma 11pt font and replace by Century Medieval 11pt, which is used in all the logos and architecture design work.
Because so many would know embedding Flash documents into your internet site results in W3C Validation undefined source failure, thus copy the site Incorrect Markup. After explaining this kind of, the customer was feeling the need to possess a graphical expensive style impression far outweighed the importance of quality valid HTML Transition Markup. To them the looks and opinion of their web page to their buyers was a lot more advantageous than complying while using W3C.
In addition , they will wanted the Century Gothic font rather than Tahoma. By design Hundred years Gothic includes a much larger typeface height than Tahoma when used increased the web page height larger than when using Tahoma thus resulting in the site featuring with slide bars when ever view below 1024 times 768 resolution, where previously it built in the whole page perfectly.
In conclusion the customer accomplished the desired influences they wished for and ultimately it is the consumer who at all times knows finest.
Case Study 2 . Field supplier turns into boxed in
Our customer had started a new organization supplying cardboard boxes boxes just for moving and packing. That they wanted agrijlimited.com a basic site with heavy graphical image factors and little if any text in the home page.
Trying to explain to the customer the role of text based search engines effects and that having no readable text to the home page would probably limit the visibility, they will choose design over outcomes. Why you could ask may a company limit their probability of being found on search engines? Well the question continue to burns around too, but since mentioned before the customer often knows best and the decision was entirely theirs to build.
Their philosophy was basic, their website was purely to be utilized as a guide guide rather than the source of extra business, because their marketing strategies can be enough to garner continual business.
Even today I still wonder for what reason they limited their marketability and in particular their website which is often online and could be searched constantly of the day.
So in summary the best laid ideas of rodents and males (well in this instance web designers) can be a say waste of good management seeing that what I experience stated pretty much all along the fact that the customer at all times knows greatest and ultimately they are the kinds paying for the service thus sometimes it has best to lay down your firearms and acknowledge defeat.