For the reason that hard as it can be, nevertheless letting move of your site designing tips and listening to the customer may actually be of gain in the long run.
I know what you are saying, you have been in the internet designing business long enough to find out what functions and will not doesn’t, what would my customer find out? Well after approaching web development in the same manner, I’ve unfortunately had no other choice but to give in to my very best laid programs and adhere to the hopes of my customers.
Building of good websites usually means so it has to be attractive to the eye, and being completely functioning with regards to Search Engine benefits, but eventually it must display professionalism with regards to the business showed.
Complying with W3C Standards (W3C Markup Validation Service) designed for both CODE and CSS validation is usually paramount to good design and development (but not essential for good Yahoo PR, Let me discuss in later posts), so when making we wish to use foundation HTML formatting and CSS text font like Tahoma 11pt, for making neat readable text and nice web page image layouts.
I will list some cases of exactly where letting visit has benefits for each involved and how in some conditions actually resulted in little or no web traffic for the website.
Case Study 1 . Architectural Organization flash and font is important
Our consumer wanted the use of Flash elements to display a lot of architecture images with a wonderful fade between images and changes to main CSS Font used Tahoma 11pt font and replaced with Century Medieval 11pt, which is often used in all all their logos and architecture style work.
Because so many would know sneaking in Flash data files into your web page results in W3C Validation undefined source failure, thus manifestation the site Broken Markup. Following explaining this, the customer was feeling the need to have a nice graphical show style picture far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and conception of their website to their clients was much more advantageous than complying with the W3C.
In addition , they will wanted the Century Medieval font instead of Tahoma. By design Hundred years Gothic contains a much larger font height than Tahoma when used increased the web page height bigger than when using Tahoma thus causing the site presenting with scroll bars when view below 1024 x 768 quality, where previously it built in the whole page perfectly.
In conclusion the customer achieved the desired influences they desired and ultimately it is the consumer who usually knows ideal.
Case Study 2 . Pack supplier becomes boxed in
Our customer had started out a new organization supplying cardboard boxes for moving and packing. They will wanted guetelhoefer.de.com a simple site with heavy graphic image elements and little if any text at the home page.
Trying to explain to the customer the role of text based search engines benefits and that having no readable text relating to the home page would limit their visibility, that they choose style over outcomes. Why you might ask would a company limit their possibilities of being available on search engines? Very well the question nonetheless burns with us too, but as mentioned before the customer at all times knows greatest and the decision was solely theirs to generate.
Their philosophy was straightforward, their website was merely to be applied as a guide guide without the source more business, because their marketing strategies will be enough to garner continuous business.
Even today I nonetheless wonder for what reason they limited their marketability and in particular the website which is often online and can be searched always of the day.
Thus in summary the best laid ideas of rats and males (well in such a case web designers) can be a say waste of good management mainly because what I have stated all of the along the fact that the customer at all times knows finest and in the long run they are the kinds paying for your service and so sometimes it may be best to lay down your pistols and agree defeat.