As hard as it may be, although letting choose of your web page designing concepts and hearing the customer might actually be of profit in the long run.
I know whatever you are saying, you have been in the internet designing business long enough to grasp what functions and will not doesn’t, what would my customer find out? Well after approaching web page design in the same manner, I have unfortunately experienced no different choice but to give in to my greatest laid plans and comply with the needs of my own customers.
Structure of good websites usually means it has to be attractive to the eye, along with being totally functioning just for Search Engine rewards, but finally it must display professionalism intended for the business depicted.
Making sure that you comply with W3C Standards (W3C Markup Approval Service) for the purpose of both CODE and CSS validation is normally paramount to good design and coding (but not required for good Yahoo PR, I will discuss in later posts), so when designing we want to use bottom part HTML format and CSS text typeface like Tahoma 11pt, to build neat easy to read text and nice web page image layouts.
I will list some cases of exactly where letting go has rewards for both parties involved and exactly how in some circumstances actually ended in little or no online traffic for your website.
Case Study 1 . Architectural Firm flash and font things
Our client wanted the application of Flash elements to display a lot of architecture photos with a good fade among images and changes to original CSS Font used Tahoma 11pt typeface and replace by Century Gothic 11pt, which is often used in all the logos and architecture style work.
Since many would know sneaking in Flash files into your website results in W3C Validation undefined source failure, thus manifestation the site Broken Markup. Following explaining this, the customer was the need to have a nice graphical show style photo far outweighed the importance of quality valid HTML Transitional Markup. To them the looks and belief of their website to their customers was far more advantageous than complying considering the W3C.
In addition , they will wanted the use of the Century Gothic font instead of Tahoma. Simply by design Century Gothic has a much larger font height than Tahoma when used increased the site height bigger than when using Tahoma thus resulting in the site exhibiting with scroll bars the moment view under 1024 by 768 quality, where previously it built in the whole page perfectly.
In due course the customer attained the desired impacts they desired and inevitably it is the buyer who always knows best.
Case Study 2 . Package supplier turns into boxed in
Our customer had started out a new business supplying cardboard boxes intended for moving and packing. They will wanted tor.co.ir a simple site with heavy graphical image factors and little if any text over the home page.
Trying to explain to the customer the role of text based upon search engines benefits and that having no readable text within the home page would probably limit their very own visibility, they choose style over results. Why you may ask will a company limit their probability of being found on search engines? Very well the question still burns around too, but since mentioned before the customer at all times knows ideal and the decision was solely theirs for making.
Their philosophy was simple, their website was purely to be utilized as a guide guide instead of the source more business, as their marketing strategies will be enough to garner regular business.
Even today I still wonder for what reason they limited their marketability and in particular their website which is usually online and may be searched always of the day.
Therefore in summary the best laid ideas of mice and guys (well in such a case web designers) can be a ful waste great management while what I include stated all of the along that the customer often knows best and inevitably they are the ones paying for your service hence sometimes it may be best to lay down your firearms and acknowledge defeat.