As hard as it can be, although letting go of your site designing strategies and listening to the customer might actually be of gain in the long run.
I know what you are saying, you have been in the web designing organization long enough to discover what performs and will not doesn’t, what would my customer find out? Well after approaching website development in the same manner, I’ve unfortunately possessed no additional choice but for give in to my greatest laid strategies and comply with the desires of my personal customers.
Construction of good websites usually means that this has to be appealing to the eye, and also being completely functioning designed for Search Engine rewards, but finally it must display professionalism pertaining to the business displayed.
Complying with W3C Standards (W3C Markup Agreement Service) to get both HTML and CSS validation is normally paramount to good design and programming (but not required for good Yahoo PR, Let me discuss in later posts), so when designing we wish to use bottom HTML formatting and CSS text font like Tahoma 11pt, to produce neat easy to read text and nice site image layouts.
I will list some cases of where letting get has co11.ir benefits for each party involved and exactly how in some conditions actually lead to little or no website traffic for the internet site.
Case Study 1 . Architectural Organization flash and font concerns
Our client wanted the use of Flash components to display a couple of architecture images with a good fade between images and changes to classic CSS Font used Tahoma 11pt font and replace by Century Gothic 11pt, that is used in all their logos and architecture style work.
Because so many would know sneaking in Flash data files into your website results in W3C Validation undefined source failure, thus copy the site Unacceptable Markup. After explaining this, the customer noticed the need to have a nice graphical expensive style image far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and understanding of their site to their clients was much more advantageous than complying together with the W3C.
In addition , that they wanted the Century Medieval font rather than Tahoma. By design Century Gothic provides a much larger font height than Tahoma then when used improved the site height larger than when using Tahoma thus leading to the site exhibiting with scroll bars the moment view below 1024 by 768 resolution, where recently it built in the whole page perfectly.
In due course the customer attained the desired impacts they imagined and eventually it is the buyer who always knows greatest.
Example 2 . Field supplier turns into boxed in
Our consumer had started a new organization supplying cardboard boxes boxes intended for moving and packing. They wanted a straightforward site with heavy graphical image elements and little if any text within the home page.
Trying to explain to the customer the role of text established search engines effects and that having no understandable text over the home page might limit all their visibility, they will choose style over effects. Why you might ask could a company limit their probability of being found on search engines? Well the question nonetheless burns around too, but as mentioned earlier the customer definitely knows ideal and the decision was solely theirs to create.
Their idea was basic, their website was purely to be applied as a benchmark guide and necessarily the source more business, as their marketing strategies will be enough to garner consistent business.
Even today I still wonder so why they limited their marketability and in particular their website which is constantly online and could be searched at all times of the day.
Hence in summary the best laid plans of rats and men (well in cases like this web designers) can be a utter waste great management because what I experience stated most along the fact that customer constantly knows ideal and in the end they are the kinds paying for your service consequently sometimes is best to take a nap your weapons and concede defeat.