Because hard as it might be, nevertheless letting travel of your web page designing ideas and playing the customer may actually be of advantage in the long run.

I know what you are saying, you have been in the web designing business long enough to know what performs and wont doesn’t, what would my customer know? Well following approaching web development in the same manner, I have unfortunately possessed no various other choice but for give in to my greatest laid ideas and comply with the hopes of my personal customers.

Construction of good websites usually means it has to be attractive to the eye, and being completely functioning with regards to Search Engine rewards, but in the end it must display professionalism meant for the business manifested.

Making sure that you comply with W3C Standards (W3C Markup Acceptance Service) with respect to both CODE and CSS validation is normally paramount to good design and style and development (but not essential for good Google PR, I will discuss in later posts), so when making we prefer to use bottom part HTML formatting and CSS text typeface like Tahoma 11pt, to build neat easy to read text and nice page image designs.

I will list some cases of where letting get has rewards for each involved and exactly how in some situations actually ended in little or no web traffic for the web site.

Case Study 1 ) Architectural Company flash and font is important

Our customer wanted the use of Flash components to display several architecture photos with a pleasant fade between images and changes to unique CSS Typeface used Tahoma 11pt typeface and replaced with Century Gothic 11pt, which is often used in all the logos and architecture design work.

As a general rule would know embedding Flash data into your site results in W3C Validation undefined source failing, thus rendering the site Unacceptable Markup. After explaining this, the customer sensed the need to have a nice graphical flash style photograph far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and opinion of their internet site to their customers was a lot more advantageous than complying considering the W3C.

In addition , they wanted the use of the Century Gothic font rather than Tahoma. By simply design Hundred years Gothic incorporates a much larger typeface height than Tahoma and once used elevated the page height larger than when using Tahoma thus resulting in the site presenting with browse bars when ever view below 1024 by 768 image resolution, where recently it built in the whole site perfectly.

Basically we the customer accomplished the desired affects they needed and eventually it is the consumer who definitely knows very best.

Example 2 . Field supplier becomes boxed in

Our client had started a new business supplying card boxes designed for moving and packing. That they wanted a basic site with heavy graphic image elements and minimum text over the home page.

Explaining to the customer the role of text based mostly search engines outcomes and that having no legible text relating to the home page would definitely limit their very own visibility, they choose design over benefits. Why you may ask could a company limit their possibilities of being found on search engines? Well the question even now burns with us too, but since mentioned previously the customer definitely knows ideal and the decision was exclusively theirs to make.

Their idea was straightforward, their website was purely to be used as a benchmark guide not the source more business, as their marketing strategies can be enough to garner consistent business.

To this day I continue to wonder for what reason they limited their marketability and in particular the website which is usually online and may be searched at all times of the day.

So in summary the best laid programs of mice and men (well in this case web designers) can be a say waste great management simply because what I experience stated each and every one along the fact that the customer definitely knows very best and inevitably they are the types paying for your service hence sometimes it’s best to lie down your weapons and acknowledge defeat.

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